Outsourcing – The Only Way Internet Marketers Can Eat Or Sleep

Marketing With Social Media: Using Leverage In Your Social Media Marketing

Strategies for marketing with social media are fairly common. Unfortunately, high quality strategies are few and far between. As an author an online marketer, I have every reason to use leverage in my daily marketing activity. Well-meaning contractors abound on crowd sourcing sites such as Fiverr, but their tactics often leave something to be desired. Some can even hurt your business.

If you’re looking for leverage in your social marketing efforts, there are a few steps you can take that will dramatically improve your efforts without impacting your schedule.

The first thing to do is get a Posterous.com account. Posterous is great – it’s free and extremely powerful. Your account comes with a hosted blog, which is always a plus. But the reason to use Posterous is that it is the ultimate in social media marketing leverage. You can create blog posts by email and distribute them to your entire network of Web 2.0 properties. This includes other blogs, Twitter, Facebook, LinkedIn, and a complete array of top social networking sites.

If you don’t have an account, you can set one up yourself. There’s no need to hire a contractor or have your assistant get you through this. In fact, handing off this task would take longer than doing it yourself. It’s really easy to do, and it’s quick.

Choose a user name that relates to your business or area of expertise. This user name will be the name of your Posterous blog, the URL for that blog, and the email address you use for posting content remotely to your blog.

For example, let’s just say I have a blog called Marketing Power. I don’t really, but let’s say that I do. The fictitious URL for that blog on Posterous would likely be something such as <a target=”_new” rel=”nofollow” href=”http://marketing-power.posterous.com”>http://marketing-power.posterous.com</a>. The fictitious email address would be <a href=”mailto:[email protected]”>[email protected]</a>. Do you see how your user name gives you leverage here? The next time you want to dispense advice to a customer or client by email, simply cc them. Address the email itself to your Posterous account, and will post to your blog. Now you’ve got a marketing asset that you can refer to in the future again and again, as well as backlinks and eyeballs on your intellectual property.

The next thing to leverage when marketing with social media is to link your Posterous account to your other social networks such as Twitter, YouTube and LinkedIn. This creates a feed to these social sites, and your content will automatically be published, posted and tweeted.

Here’s what that looks like. If I send an email to my Posterous blog from my regular email account, my email will post as content on the blog. The subject line will serve as the article title. Everything I write in the email will be posted, including photos, so it’s important to include only the material I want to publish. The content is then re-posted on my other social sites that I’ve linked to my Posterous account.

The thing is, once I’ve taken the 3 minutes to get set up on Posterous, working this way doesn’t take any extra time at all. The only thing I’ve changed in my work flow is the addressee on the email. I’ve moved my client’s email address to the cc line. See? Leverage.

You can have more than one “space” on your Posterous account. In addition to Mind Power, I have spaces for Leadership and Success, Local Business Tips, and Wordcraft. These all correspond with the topics of my published books and audios, currently selling on the top online retail sites. Using Posterous allows me to publicize my work and help more people.

Give a little consideration to how you’d like to use this social marketing strategy for your own efforts. If you’re planning to do marketing with social media, there is magic in using this strategy. Google loves to see open-ended link wheels with high quality content. If each of your web 2.0 properties is tightly focused on a specific topic, adding content regularly will only help your ranking in the search engines. Adding a touch of leverage will help your social marketing process run smoothly – and get your content noticed.

Understanding The Meaning Of Internet Marketing

Do you know what “internet marketing” is? It’s simply a method of promoting your products and services effectively on the internet. Many online business owners struggle in their business because they don’t have an internet marketing plan to follow. Because of this, a lot of people go out of business and exit the online marketing arena altogether.

Luckily for you, you should know that there are plenty of ways to market your products and services on the internet. And some of the best strategies that you can use won’t cost you a dime. This is the benefit of internet marketing, and it’s why I think a lot of online business owners can stay in business – instead of exiting this game altogether.

More than likely if you’re new to marketing on the internet, you will start off with pay per click advertising. This is the fastest way to get tons of traffic to your website, and hopefully to close sales. But pay per click can be addictive, so it’s in your interest to make it work for you. Lots of testing will be required, but once you’ve mastered it and are making a profit or at least breaking even… you can lay rest assured that you will probably have a successful online business.

A great way to learn more about internet marketing is by doing your research via Google, or by reading articles and hanging out in forums. There are a ton of internet marketing forums on the web – you just have to know which one to join to learn about internet marketing, and to get traffic back to your website.

Some of these forums allow you to promote your website via your “signature”. Your signature is simply the area underneath your posts where you can advertise something for free. Forums that don’t allow you to have a signature and leave your website information there should be avoided. Only use the forums that allow for advertising in your signature.

Hopefully the concept of internet marketing should be clear in your mind right now. Start networking with other online business owners on the internet, and you will learn a lot of things right away. Like I said go to a forum an soak up all of the information on the forum that you can find. More than likely you’ll find the perfect solution to the marketing problem that you have been having in your business.

And along with marketing your online business, you should consider offline methods of marketing also. See if you can use postcards, direct mail, newspapers, or even classified ads to bring people to your website. Leads that you acquire offline are more valuable than leads that you acquire over the internet. And when I say “valuable”, I mean that they are more willing to buy from you than someone who strictly finds your site online.

When marketing your business, you will want to make sure that you’re spending your time effectively, instead of wondering and visiting other peoples’ website, trying to determine how their making money and how much traffic they’re getting. Stick with a daily marketing routine, and you will be good to go.

Good luck with marketing your internet business today.